Cultural Marketing and Communication

The Finnish Cultural and Academic Institutes

The Finnish Cultural and Academic Institutes are independent, non-profit organisations maintained by a private foundation or fund. The network of 16 institutes abroad and the Swedish-Finnish Cultural Centre in Hanasaari form an integral part of Finland’s international cultural exchange. They contribute significantly to cultural exports and the internationalisation of Finnish research.

Out of 16 institutes, thirteen are cultural and four are academic. The basic goal of the cultural institutes is to promote Finnish culture but also focus on research and teaching in their area of expertise through which they facilitate research cooperation between Finland and the area. Since some cultural institutes run their own science programmes and some academic institutes are also engaged in cultural activities, the division between the two is not always clear. They are not dependent on official Finnish cultural and scientific policies but do receive basic funding from the Ministry of Education and Culture.

The main operations covered by the Institutes include:

  • implement art and cultural exchange projects
  • establish contacts with local organisations and institutions
  • organise international cultural events
  • conduct scientific research
  • develop education exports
  • organise seminars, lectures and expert meetings
  • offer courses on Finnish language and culture
  • assist in finding information on Finnish culture, society and education system (libraries, media libraries, Internet sites, search engines etc.)
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Patrick Bartos

Patrick Bartos is a researcher, consultant and academic lecturer  in the field of cultural and creative industries development, brand strategy, cultural economics and arts management. He is also a CEO of the Linz and Upper Austria Creative Industries Development Company, an Associate of TRAM Research in Barcelona and an advisory experts of the European Commission EACEA cultural programme. Patrick holds a PhD in social and economic sciences at the Institute for cultural studies and cultural economics at Linz University, a Master in Arts and Media Management and a Master in law.

He began his career as research consultant at AEA Consulting, a company specializing in strategy consulting for local, regional and national governments as well as arts institutions in London, New York and Vienna.  In 2004 he moved to invent Institute and Consulting in Vienna, a company and private research institution engaged in comprehensive strategy consulting for cluster economies, tourism destinations and the cultural sector. There he played a key role in developing the brand concept and marketing plan for the cultural mega-event RUHR.2010 – European Capital of Culture in Germany that was awarded as a “cultural brand of the year”. The project aimed to set the strategic guidelines which highlighted the cultural diversity of the region, the creative industries, urban development and festivals. Additionaly, he managed the “Culture Tour Austria”, a federal ministry-commissioned  project that streamlined the development of a new international cultural tourism strategy for the Republic of Austria.  He also had a vital role in setting up the new marketing company Creative Austria and was promoted to Senior Researcher and Senior Consultant with full management responsibilities. In 2011 he became the CEO of the Linz and Upper Austria Creative Industries Development Company.

In 2007, Patrick was Visiting Assistant Professor at Shenandoah University in Virginia, USA where he lectured marketing for the arts at graduate level at the School of Arts Management, marketing and brand strategy at undergraduate level at the Business School and the complementary course in Cultural Tourism at undergraduate level at the School of Arts Management.

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