Patrick Bartos is a researcher, consultant and academic lecturer in the field of cultural and creative industries development, brand strategy, cultural economics and arts management. He is also a CEO of the Linz and Upper Austria Creative Industries Development Company, an Associate of TRAM Research in Barcelona and an advisory experts of the European Commission EACEA cultural programme. Patrick holds a PhD in social and economic sciences at the Institute for cultural studies and cultural economics at Linz University, a Master in Arts and Media Management and a Master in law.
He began his career as research consultant at AEA Consulting, a company specializing in strategy consulting for local, regional and national governments as well as arts institutions in London, New York and Vienna. In 2004 he moved to invent Institute and Consulting in Vienna, a company and private research institution engaged in comprehensive strategy consulting for cluster economies, tourism destinations and the cultural sector. There he played a key role in developing the brand concept and marketing plan for the cultural mega-event RUHR.2010 – European Capital of Culture in Germany that was awarded as a “cultural brand of the year”. The project aimed to set the strategic guidelines which highlighted the cultural diversity of the region, the creative industries, urban development and festivals. Additionaly, he managed the “Culture Tour Austria”, a federal ministry-commissioned project that streamlined the development of a new international cultural tourism strategy for the Republic of Austria. He also had a vital role in setting up the new marketing company Creative Austria and was promoted to Senior Researcher and Senior Consultant with full management responsibilities. In 2011 he became the CEO of the Linz and Upper Austria Creative Industries Development Company.
In 2007, Patrick was Visiting Assistant Professor at Shenandoah University in Virginia, USA where he lectured marketing for the arts at graduate level at the School of Arts Management, marketing and brand strategy at undergraduate level at the Business School and the complementary course in Cultural Tourism at undergraduate level at the School of Arts Management.
Areas of expertise
cultural research; cultural policy advisor; consultancy; tourism and urban development; cultural management; cultural marketing; arts management